VIDEO: AEW releases first ever toy line

Le Champion Chris Jericho's figure. Supplied image.

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All Elite Wrestling has announced its first ever toy line.

"Unrivaled” Action Figures feature top AEW talent and authentic play and display toys and collectibles.

AEW has teamed up with Jazwares in releasing the toy line.

Featuring AEW World Champion Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley and more, the new AEW UNRIVALED line will be on display at Jazwares’ booth at Toy Fair New York from February 22-26, and will hit retail later this year.

AEW UNRIVALED collectible action figures will boast 25 points of articulation, real 3d scanned likenesses and a variety of accessories and authentic ringwear. 

With multiple Waves per season, fans can collect the stars of TNT’s new, popular weekly show AEW DYNAMITE, including MJF, Darby Allin, Dr. Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Expressa nd many more.

“AEW has very quickly become one of the most provocative, engaging and relevant wrestling brands of all time. It's a league embraced bygenerations of fansand collectors in a genre with a huge appetite for authentic product,” says Jeremy Padawer, EVP / Partner Jazwares.

“We plan to build out the kind of program that can appeal both to the display collector andalso to younger fans who want a tangible way to play and interact with their heroes,” says Michael Rinzler, EVP / Partner Jazwares.

“When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers,making its debut at Toy Fair in New YorkCity,” says Dana Massie, Chief Marketing and Merchandising Officer.

“But, we’ve always known from the start that we have the greatest fans in the world,and we’re constantly looking for new ways to positively engage and connect with them in ways that matter.

"Our partnership with Jazwares ramps up our commitment to fan engagement,and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond."